Our partnership has led to improved education, living standards and working standards throughout the farms of Karonga. We are proud of the difference we have made, both in terms of providing meaningful employment and training for our farmers by selling great tasting fair and most ethical rice.
Our vision is for a world where inequalities are overcome, and fair trade unlocks the potential of people and communities.
At JTS we see our fundamental role as providing smallholder farmers and producers in developing countries with a market for their produce in the UK – and educating and inspiring UK consumers about the benefits of buying fair trade.
Where necessary, and within our capacity, we supplement this trading and education work with producer development support and training.
We are incredibly honoured at the partnerships we have developed in the North of Malawi, and the way this has led to improved education, living standards and working standards throughout the farming communities of Karonga.
We educate UK consumers through the 90kg Rice Challenge. The Rice Challenge is a great way to learn about Malawi and the lives behind the farmers and their families. Malawian farmers need to sell 90kg of Kilombero rice to enable them to send one child to secondary school for one year. By encouraging schools, faith groups and community groups to take on a challenge each year, this educates their families and the younger generations about fair trade. Along with the challenge, participants are given a challenge pack that contains videos, images, presentations, activities and lesson plans.